Fill, Chris. <br/><br/>
Simply marketing communications / 
Chris Fill. 
 - Harlow, England ;  New York :  Financial Times Prentice Hall,  2006. 
 - xxiii, 410 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. Includes Web resources. 
<br/><br/> This title seeks to provide a suitably consistant appraisal of the ever-expanding world of marketing communications. The two main themes running through the text concern relationship marketing and integrated communications. 
<br/><br/><label>ISBN: </label>0273704052 (pbk.) 9780273704058 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .F555 2006 
<br/><br/><label>Dewey Class. No.: </label>658.802