TY  - BOOK
AU  - Fill,Chris
TI  - Simply marketing communications
SN  - 0273704052 (pbk.)
AV  - HF5415.123 .F555 2006
U1  - 658.802 22
PY  - 2006///
CY  - Harlow, England, New York
PB  - Financial Times Prentice Hall
KW  - Communication in marketing
N1  - Includes bibliographical references and indexes; Includes Web resources
N2  - This title seeks to provide a suitably consistant appraisal of the ever-expanding world of marketing communications. The two main themes running through the text concern relationship marketing and integrated communications
ER  -