TY  - BOOK
AU  - Longenecker,Justin G.
AU  - Petty,J.William
AU  - Palich,Leslie E.
AU  - Hoy,Frank
TI  - Small business management: launching & growing entrepreneurial ventures 
SN  - 9781305405745
U1  - 658.022 23
PY  - 2017///
PY  - 2017///
CY  - Boston, MA
PB  - Cengage Learning
KW  - Small business
KW  - Management
KW  - Entrepreneurship
KW  - New business enterprises
KW  - fast
N1  - Includes bibliographical references and index; Part 1: Entrepreneurship : a world of opportunity. The entrepreneurial life ; Integrity, ethics, and social entrepreneurship -- Part 2: Starting from scratch or joining an existing business. Starting a small business ; Franchises and buyouts ; The family business -- Part 3: Developing the new venture business plan. The business plan : visualizing the dream ; The marketing plan ; The organizational plan : teams, legal structures, alliances, and directors ; The location plan ; Understanding a firm's financial statements ; Forecasting financial requirements ; A firm's sources of financing ; Planning for the harvest -- Part 4: Focusing on the customer : marketing growth strategies. Building customer relationships ; Product development and supply chain management ; Pricing and credit decisions ; Promotional planning ; Global opportunities for small businesses -- Part 5: Managing growth in the small business. Professional management and the small business ; Managing human resources ; Managing small business operations ; Managing the firm's assets ; Managing risk
ER  -