Evans, W. Douglas, <br/><br/>
Social marketing research for global public health :  methods and technologies / 
W. Douglas Evans, PhD. 
 - xvii, 295 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction to social marketing research -- Research methods & evidence for social marketing -- Formative research -- Brand research -- Efficacy and message testing methods for social marketing research -- Monitoring and evaluation research: tools and evidence for understanding social marketing performance during and after implementation -- Social marketing research in the digital media age -- Quasi-experimental and heavy-up experiments in social marketing -- Case studies: social marketing research in action -- Lessons learned and future social marketing research. 
<br/><br/><label>ISBN: </label>9780199757398 0199757399 
<br/><br/><label>LCCN: </label>2016000593 
<br/><br/><label>Nat. Bib. No.: </label>GBB6A3297  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>101689958  DNLM 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public health--Marketing.<br/>Social marketing.<br/>Public health--Marketing.<br/>Social marketing.<br/>Public Health.<br/>Social Validity, Research--methods.<br/>Social Marketing.<br/>Marketing of Health Services.<br/>Social Media.
<br/><br/><label>LC Class. No.: </label>RA427  / .E92 2016 
<br/><br/><label>Dewey Class. No.: </label>362.1068/8 
<br/><br/><label>National Library of Medicine Call No.: </label>2016 G-349 WA 20.5