Kelly, Lois,  1955- <br/><br/>
Beyond buzz :  the next generation of word-of-mouth marketing / 
Lois Kelly. 
 - New York :  AMACOM,  c2007. 
 - x, 228 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 213-220) and index. 
<br/><br/>Enough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up: seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk: talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a "talk" culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix: Checklists, templates, additional resources. 
<br/><br/><label>ISBN: </label>9780814473832 (hardcover) 0814473830 (hardcover) 
<br/><br/><label>LCCN: </label>2006036160 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .K45 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8