TY  - BOOK
AU  - Taylor,Timothy Dean
TI  - The sounds of capitalism: advertising, music, and the conquest of culture 
SN  - 9780226791159
AV  - ML3790 .T395 2012
U1  - 306.4/8420973 23
PY  - 2012///
CY  - Chicago, London
PB  - The University of Chicago Press
KW  - Music in advertising
KW  - United States
KW  - Advertising
KW  - History
KW  - 20th century
KW  - Mass media and music
KW  - fast
KW  - Werbung
KW  - gnd
KW  - Jingle
KW  - USA
N1  - Includes bibliographical references (pages 297-329) and index; Introduction : capitalism, consumption, commerce, and music -- Music and advertising in early radio -- The classes and the masses -- The Great Depression and the rise of the radio jingle -- Music, mood, and television : the discovery and use of emotion in advertising music -- The industrialization and standardization of jingle production -- The discovery of youth -- Consumption, corporatization, and youth in the 1980s -- Conquering (the) culture : the changing shape of the cultural industries in the 1990s and after -- New capitalism, creativity, and the new petite bourgeoisie
ER  -