Learning Resource Center catalog › Results of search for 'ccl=su:"Marketing"'

221.

The three value conversations : how to create, elevate, and capture customer value at every stage of the long-lead sale / Erik Peterson, Tim Riesterer, Conrad Smith, Cheryl Geoffrion.

by Peterson, Erik (Economist) [author.] | Riesterer, Tim [author.] | Smith, Conrad [author.] | Geoffrion, Cheryl [author.].

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Education, [2015]Availability: Items available for loan: Main LibraryCall number: HF5438.5 .P4845 2015 (1), Female LibraryCall number: HF5438.5 .P4845 2015 (1).

222.

Tips and traps for marketing your business / Scott Cooper, Fritz Grutzner, Birk Cooper.

by Cooper, Scott W | Grutzner, Fritz | Cooper, Birk.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, c2008Other title: Tips & traps for marketing your business.Online access: Table of contents only Availability: Items available for loan: Female LibraryCall number: HF5415 .C588 2008 (1).

223.

Tourist behaviour : an international perspective / edited by, Metin Kozak, Dokuz Eylul University, izmir- Turkey, and Nazmi Kozak, Anadolu University, Eskişehir-Turkey.

by Kozak, Metin, 1968- [editor.] | Kozak, Nazmi [editor.].

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Wallingford, Oxfordshire, UK ; Boston, MA : CABI, [2016]Availability: Items available for loan: Main LibraryCall number: G155.A1 .T5968 2016 (1), Female LibraryCall number: G155.A1 .T5968 2016 (1).

224.

Truth : new rules for marketing in a skeptical world / Lynn Upshaw.

by Upshaw, Lynn B, 1947-.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : AMACOM, c2007Online access: Table of contents only Availability: Items available for loan: Main LibraryCall number: HF5415 .U67 2007 (1), Female LibraryCall number: HF5415 .U67 2007 (1).

225.

The ultimate small business marketing toolkit : all the tips, forms, and strategies you'll ever need ; includes CD-ROM with 50 customizable forms / Beth Goldstein

by Goldstein, Beth.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York [u.a.] McGraw-Hill 2007Online access: Contributor biographical information Contributor biographical information | Inhaltsverzeichnis | Publisher description Publisher description | Table of contents only Table of contents only Availability: Items available for loan: Female LibraryCall number: HF5415.13 .G58 2008 (1).

226.

Understanding social media : how to create a plan for your business that works / Damian Ryan.

by Ryan, Damian.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2015Online access: Additional Information at Google Books Availability: Items available for loan: Main LibraryCall number: HF5415.1265 .R9324 2015 (1), Female LibraryCall number: HF5415.1265 .R9324 2015 (1).

227.

Value merchants : demonstrating and documenting superior value in business markets / James C. Anderson, Nirmalya Kumar, James A. Narus.

by Anderson, James C, 1953- | Kumar, Nirmalya | Narus, James A.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, c2007Online access: Table of contents only | Contributor biographical information Availability: Items available for loan: Main LibraryCall number: HF5415.1263 .A534 2007 (1), Female LibraryCall number: HF5415.1263 .A534 2007 (1).

228.

What is marketing? / Alvin J. Silk content adviser.

by Harvard Business School. Press.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Harvard Business School Press, c2006Availability: Items available for loan: Female LibraryCall number: HF5415 .W483 2006 (1).

229.

When digital becomes human : the transformation of customer relationships / Steven Van Belleghem.

by Van Belleghem, Steven.

Edition: First edition.Material type: Text

Text; Format: print ; Literary form: Not fiction Language: English Original language: Dutch Publisher: London ; Philadelphia : Kogan Page, 2015Availability: Items available for loan: Main LibraryCall number: HF5415.5 .V346 2015 (2), Female LibraryCall number: HF5415.5 .V346 2015 (2).

230.

Writing for academic journals / Rowena Murray.

by Murray, Rowena.

Material type: Text

Text; Format: print ; Literary form: Not fiction ; Audience: Adult; Publisher: Maidenhead ; New York : Open University Press, 2005Availability: Items available for loan: Main LibraryCall number: PN146 .M877 2005 (2), Female LibraryCall number: PN146 .M877 2005 (2).

231.

Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

by Kotler, Philip [author.] | Kartajaya, Hermawan, 1947- [author.] | Setiawan, Iwan [author.].

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, [2017]Other title: Marketing four point zero.Availability: Items available for loan: Main LibraryCall number: HF5415 .K683 2017 (1).

232.

This is marketing / Seth Godin.

by Godin, Seth [author.].

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: New York : Portfolio/Penguin, [2018]Other title: This is marketing : you can't be seen until you learn to see.Availability: Items available for loan: Main LibraryCall number: HF5415 .G578 2018 (1).

233.

The end of marketing : humanizing your brand in the age of social media / Carlos Gil.

by Gil, Carlos [author.].

Edition: Second edition.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: London ; New York, NY : Kogan Page, 2022Availability: Items available for loan: Main LibraryCall number: HF5415 .G465 2022 (1).

234.

Sport facility management : organizing events and mitigating risks / Robin Ammon, Jr., Richard M. Southall, Mark Nagel.

by Ammon, Rob [author.] | Southall, Richard M [author.] | Nagel, Mark S [author.].

Edition: Third edition.Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Morgantown, WV : Fitness Information Technology, [2016]Copyright date: ©2016Availability: Items available for loan: Main LibraryCall number: GV401 .A46 2016 (1).

235.

Introduction to sport management : theory and practice / Mark Nagel, Richard Southall.

by Nagel, Mark S | Southall, Richard M.

Edition: 2nd EditionMaterial type: Text

Text; Format: print ; Literary form: Not fiction Publisher: Dubuque, IA : Kendall Hunt Publishing Company c2011Availability: Items available for loan: Main LibraryCall number: GV713 .N25 2015 (1).

236.

Market research in practice : an introduction to gaining greater market insight / Paul Hague.

by Hague, Paul N [author.] | Harrison, Matthew. Market research in practice.

Edition: Fourth editionMaterial type: Text

237.

Marketing management : MindTap Marketing / by Dawn Iacobucci

by Iacobucci, Dawn.

Material type: Text

Text; Format: print ; Literary form: Not fiction Publisher: USA Cengage Learning 2018Availability: Items available for loan: Main LibraryCall number: HF5415 .I236 2018 (1).

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