Strategic internal communication : how to build employee engagement and performance / David Cowan.
Material type:
TextPublisher: New York : Kogan Page Ltd, [2017]Edition: Second editionDescription: xii, 219 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749478650; 0749478659Subject(s): Communication in organizations | Communication in management | Communication in personnel management | BUSINESS & ECONOMICS -- Management | Communication in management | Communication in organizations | Communication in personnel managementAdditional physical formats: Online version:: Strategic internal communication.DDC classification: 658.4/5 LOC classification: HD30.3 | .C69 2017| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HD30.3 .C69 2017 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000235576 | |
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Main Library | HD30.3 .C69 2017 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000235583 |
Revised edition of the author's Strategic internal communication, 2014.
Includes index.
Preface -- Introduction -- The new organizational triangle : internal communications, employee engagement and hr -- Culture shock : corporate culture does not exist -- Communicating through change, changing through -- Dialogue and the digital world -- Zone 1: intelligence : how organizations and people think -- Zone 2: emotion : how organizations and people feel -- Zone 3: interpretation : how organizations and people understand -- Zone 4: narrative : how organizations and people agree (or disagree!) -- The end zone : ensuring effective dialogue : how organizations and people talk -- Using the dialogue box -- Index.
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