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    Retail management : a strategic approach / Barry Berman, Joel R. Evans.

    By: Berman, BarryContributor(s): Evans, Joel RMaterial type: TextTextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2010Edition: 11th edDescription: xxviii, 654 p. : col. ill., col. maps ; 29 cmISBN: 9780136087588; 0136087582; 0132465507; 9780132465502Subject(s): Retail trade -- ManagementDDC classification: 658.8/7 LOC classification: HF5429 | .B45 2010
    Contents:
    An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HF5429 .B45 2010 (Browse shelf (Opens below)) 1 Available STACKS 51952000089476
    Books Books Main Library
    		HF5429 .B45 2010 (Browse shelf (Opens below)) 1 Available STACKS 51952000069362

    Includes bibliographical references and indexes.

    An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Trading-area analysis -- Site selection -- Retail organization and human resource management -- Operations management : financial dimensions -- Operations management : operational dimensions -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Establishing and maintaining a retail image -- Promotional strategy -- Integrating and controlling the retail strategy.

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