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    Services marketing : managing the service value chain / Manfred Bruhn and Dominck Georgi.

    By: Bruhn, ManfredContributor(s): Georgi, DominckMaterial type: TextTextPublisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2006Description: xxvi, 478 p. : ill. ; 25 cmISBN: 0273681575; 9780273681571Subject(s): Service industries -- Marketing -- Management | Customer services -- Marketing -- Management | Business logistics -- ManagementDDC classification: 658.8 LOC classification: HD9980.5 | .B78 2006
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HD9980.5 .B78 2006 (Browse shelf (Opens below)) 1 Available STACKS 51952000095378
    Books Books Main Library
    		HD9980.5 .B78 2006 (Browse shelf (Opens below)) 1 Available STACKS 51952000123491

    Includes bibliographical references (p. 449-466) and index.

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