Marketing strategies : a contemporary approach.
Material type:
TextPublisher: Harlow : Financial Times Prentice Hall, 2007Edition: 2nd ed. / Ashok Ranchhod and Cǎlin GurǎuDescription: xxi, 416 p. : ill. ; 25 cmISBN: 9780273706748 (pbk.); 0273706748 (pbk.)Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.802 LOC classification: HF5415 | .R3217 2007Summary: Written for upper level courses in BA Marketing modules as well as MBA and BA Business Studies, this text develops a fresh approach to marketing by taking an integrated approach to strategic development.
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415 .R3217 2007 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000092940 | |
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Books
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Main Library | HF5415 .R3217 2007 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000120117 |
Previous ed.: 2004.
Includes bibliographical references (p. 392-407) and index.
Written for upper level courses in BA Marketing modules as well as MBA and BA Business Studies, this text develops a fresh approach to marketing by taking an integrated approach to strategic development.
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