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    Competing Against Luck : the Story of Innovation and Customer Choice / Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan.

    By: Christensen, Clayton M [author.]Contributor(s): Hall, Taddy [author.] | Dillon, Karen (Editor) [author.] | Duncan, David S [author.]Material type: TextTextPublisher: New York, NY : HarperBusiness, an imprint of HarperCollins Publishers, [2016]Copyright date: ©2016Edition: First editionDescription: xix, 262 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780062435613; 0062435612Subject(s): Creative ability in business | Customer services | Success in business | BUSINESS & ECONOMICS -- Industries -- Service | BUSINESS & ECONOMICS -- Research & Development | Creative ability in business | Customer services | Success in business | BUSINESS & ECONOMICS -- Research & Development | BUSINESS & ECONOMICS -- Consumer Behavior | BUSINESS & ECONOMICS -- Industries -- Service | Innovation | Modernisierung | Kundendienst | UnternehmenserfolgDDC classification: 658.4 LOC classification: HD53 | .C487 2016Other classification: 658.4 | BUS108000 | BUS016000 | 658.4
    Contents:
    Introduction: Why You Should Hire this Book -- Section I: An Introduction to Jobs Theory -- Chapter 1: The Milk Shake Dilemma -- Chapter 2: Progress, not Products -- Chapter 3: Jobs in the Wild -- Section 2: The Hard Work -- and Payoff -- of Applying Jobs Theory -- Chapter 4: Job Hunting -- Chapter 5: How to Hear What Your Customers Don't Say -- Chapter 6: Building your Résumé -- Section 3: The Jobs to Be Done Organization -- Chapter 7: Integrating Around a Job -- Chapter 8: Keeping Your Eye on the Job -- Chapter 9: The Jobs-focused Organization -- Chapter 10: Final Observations About the Theory of Jobs.
    Summary: Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HD53 .C487 2016 (Browse shelf (Opens below)) 1 Available STACKS 51952000343615
    Books Books Female Library
    		HD53 .C487 2016 (Browse shelf (Opens below)) 2 Available STACKS 51952000344728
    Books Books Main Library
    		HD53 .C487 2016 (Browse shelf (Opens below)) 1 Available STACKS 51952000343622
    Books Books Main Library
    		HD53 .C487 2016 (Browse shelf (Opens below)) 2 Available STACKS 51952000344711

    Includes bibliographical references and index.

    Introduction: Why You Should Hire this Book -- Section I: An Introduction to Jobs Theory -- Chapter 1: The Milk Shake Dilemma -- Chapter 2: Progress, not Products -- Chapter 3: Jobs in the Wild -- Section 2: The Hard Work -- and Payoff -- of Applying Jobs Theory -- Chapter 4: Job Hunting -- Chapter 5: How to Hear What Your Customers Don't Say -- Chapter 6: Building your Résumé -- Section 3: The Jobs to Be Done Organization -- Chapter 7: Integrating Around a Job -- Chapter 8: Keeping Your Eye on the Job -- Chapter 9: The Jobs-focused Organization -- Chapter 10: Final Observations About the Theory of Jobs.

    Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.

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