Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. by West, Douglas C [author.] | Ford, John B. (John Battice), 1949- [author.] | Ibrahim, Essam [author.].
Edition: Third edition.Material type:
Text; Format:
print
; Literary form:
Not fiction
Publisher: Oxford, United Kingdom : Oxford University Press, [2015]Copyright date: ©2015Availability: Items available for loan: Main LibraryCall number: HF5415.135 .W47 2015 (1), Female LibraryCall number: HF5415.135 .W47 2015 (1).