Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.
Edition: 9th ed.Material type:
Text; Format:
print
; Literary form:
Not fiction
Publisher: New York : McGraw-Hill Irwin, c2010Other title: Consumer behavior and marketing strategy.Availability: Items available for loan: Main LibraryCall number: HF5415.3 .P468 2010 (1). In transit (1).