Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
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TextPublisher: Upper Saddle River, N.J. : Prentice Hall, c2010Edition: 12th edDescription: xi, 708 p. : ill., maps ; 29 cmISBN: 9780136107064 (casebound : alk. paper); 0136107060 (casebound : alk. paper); 9780132465496 (IE); 0132465493 (IE)Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.8/02 LOC classification: HF5415.135 | .K47 2010| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.135 .K47 2010 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000093985 | |
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Main Library | HF5415.135 .K47 2010 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000121749 |
Includes bibliographical references and indexes.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
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