Platform strategy : how to unlock the power of communities and networks to grow your business / Laure Claire Reillier and Benoit Reillier.
Material type:
TextPublisher: London ; New York : Routledge, Taylor & Francis Group, 2017Description: xviii, 221 pages : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781472480248; 1472480244Subject(s): Multi-sided platform businesses -- Planning | Strategic planningDDC classification: 658.4/012 LOC classification: HD9999.M782 | R45 2017| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HD9999.M782 .R45 2017 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000212171 | |
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Main Library | HD9999.M782 .R45 2017 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000212188 |
Includes bibliographical references and index.
Introduction to platform businesses -- The meteoric rise of platform businesses -- What is a platform business? -- Economic characteristics of platforms -- Platforms as business models -- Platform-powered ecosystems -- Lifestages of platforms : design -- Platform ignition: proving the concept -- Platform scaling : reaching critical mass -- Platform maturity : defending profitable growth -- Platform pricing -- Trust, governance & brand -- Platforms, regulation and competition -- Competing against platforms -- The future of platforms -- Index.
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