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    Street marketing : the future of guerrilla marketing and buzz / Marcel Saucet.

    By: Saucet, MarcelMaterial type: TextTextPublisher: Santa Barbara : Praeger, 2015Description: xiii, 191 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781440838385; 1440838380Subject(s): Internet marketing | Target marketing | Consumers' preferences | Relationship marketing | BUSINESS & ECONOMICS -- Marketing -- General | BUSINESS & ECONOMICS -- Advertising & Promotion | BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing | Consumers' preferences | Internet marketing | Relationship marketing | Target marketingDDC classification: 658.8/72 LOC classification: HF5415.1265 | .S28 2015Other classification: BUS043000 | BUS002000 | BUS090010
    Contents:
    Marketing today. The crisis in conventional marketing -- Unconventional marketing -- The street today. Reimagining the street -- Where the street generates a modern culture -- The street and word-of-mouth -- Street marketing. An evolving practice -- Creating a street marketing campaign -- Generating buzz -- Evaluating risk -- New applications of street marketing. Customizing street marketing in unexpected ways -- Social causes and the street -- Conclusion: the outlook for street marketing.
    Summary: "This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"-- Provided by publisher.Summary: "This title identifies obstacles impeding conventional communications campaigns in today's world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign"-- Provided by publisher.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Main Library
    		HF5415.1265 .S28 2015 (Browse shelf (Opens below)) 1 Available STACKS 51952000345787

    "This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"-- Provided by publisher.

    "This title identifies obstacles impeding conventional communications campaigns in today's world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign"-- Provided by publisher.

    Includes bibliographical references (pages 173-177) and index.

    Marketing today. The crisis in conventional marketing -- Unconventional marketing -- The street today. Reimagining the street -- Where the street generates a modern culture -- The street and word-of-mouth -- Street marketing. An evolving practice -- Creating a street marketing campaign -- Generating buzz -- Evaluating risk -- New applications of street marketing. Customizing street marketing in unexpected ways -- Social causes and the street -- Conclusion: the outlook for street marketing.

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