Anatomy of a trend / Henrik Vejlgaard.
Material type:
TextPublisher: New York : McGraw-Hill, c2008Description: vi, 264 p. : ill. ; 21 cmISBN: 0071488707 (alk. paper); 9780071488709 (alk. paper)Subject(s): Popular culture | Social change | Style (Philosophy) | FadsDDC classification: 306.09182/1 LOC classification: HM621 | .V45 2008Online resources: Table of contents only | Publisher description | Contributor biographical information | Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Library | HM621 .V45 2008 (Browse shelf (Opens below)) | 1 | Checked out | STACKS | 02/24/2022 | 51952000106531 |
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Books
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Main Library | HM621 .V45 2008 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000134954 |
Includes bibliographical references (p. 205-248) and index.
Introduction: From intuition to knowledge -- An unsolved mystery -- The cast of characters -- What's the motive? -- The setting -- The plot thickens -- Toward the climax -- Anticlimax -- Epilogue: A continuing story : the future of trends.
How did Harley Davidson innovate their motorcycle's design after observing the Hell's Angels? How did Burberry revive their stuffy brand to create phenomenal success? And how could beer companies have prevented huge losses in the 90s? All by understanding the inner workings of trends. Anatomy of a Trend draws on 20 years of the author's consumer research to reveal the people, the places, and the motives behind the buying behavior that creates trends. Using the ingenious metaphor of a detective novel, global trend expert Henrik Vejlgaard reveals the essential clues for capitalizing on every stage of the trend process.
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