Your search returned 2 results.

1.
Strategic media planning and buying : integration of traditional and digital media / Basant Rathore.

by Rathore, Basant [author].

Edition: First South Asia edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon : Routledge, Taylor & Francis Group, 2024Distributor: New Delhi, India : b Exclusive distributors, Atlantic Publishers & Distributors Availability: Items available for loan: Main LibraryCall number: HF5826.5 .R38 2024 (2).

2.
Advertising media planning : a brand management approach / Larry D. Kelley, Kim Sheehan, Lisa Dobias, David Koranda.

by Kelley, Larry D, 1955- [author.] | Sheehan, Kim Bartel, 1958- [author.] | Dobias, Lisa [author.].

Edition: Fifth edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York, NY : Routledge, 2023Availability: Items available for loan: Main LibraryCall number: HF5826.5 .K45 2023 (1), Female LibraryCall number: HF5826.5 .K45 2023 (1).