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    Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson.

    By: Eastman, Susan TylerContributor(s): Ferguson, Douglas A | Eastman, Susan Tyler. Broadcast/cable/web programming. 6th ed. c2002Material type: TextTextPublisher: Belmont, CA : Thomson/Wadsworth, c2009Edition: 8th edDescription: xiii, 466 p. : ill. ; 24 cmISBN: 9780495500537 (pbk.); 0495500534 (pbk.)Subject(s): Television programs -- Planning | Radio programs -- Planning | Cable television -- PlanningDDC classification: 791.44/0236/0973 LOC classification: PN1992.55
    Contents:
    Programming resources and constraints: A framework for programming strategies; Program and audience research; Domestic and international syndication -- Broadcast television strategies: Prime-time network entertainment programming; Nonprime-time network television programming; Television station programming strategies; Public television programming -- Cable, satellite, and online strategies: Cable, wireless,satellite and telephone program distribution; Online video and audio programming; Basic and premium subscription programming; Online video and audio programming -- Radio programming: Music radio programming; Information radio programming -- Glossary.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		PN1992.55 .E18 2009 (Browse shelf (Opens below)) 1 Available STACKS 51952000093053
    Books Books Main Library
    		PN1992.55 .E18 2009 (Browse shelf (Opens below)) 1 Available STACKS 51952000120292

    Includes bibliographical references (p. 437-444) and index.

    Programming resources and constraints: A framework for programming strategies; Program and audience research; Domestic and international syndication -- Broadcast television strategies: Prime-time network entertainment programming; Nonprime-time network television programming; Television station programming strategies; Public television programming -- Cable, satellite, and online strategies: Cable, wireless,satellite and telephone program distribution; Online video and audio programming; Basic and premium subscription programming; Online video and audio programming -- Radio programming: Music radio programming; Information radio programming -- Glossary.

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