Includes bibliographical references and index.

Offers practical advice on how universities can influence the expectations of prospective students, allowing them to make sensible decisions about careers, courses and institutions. --from publisher description

The roots of attrition / Anthony Cook -- Access and admissions / Anthony Cook -- Transition--from what? A review of the influences on the choices and expectations of entrants to higher education / Derek Shuter-- udecide : helping learners make SMART decisions / Helen Cormack -- The Community university of the Valleys model : "reaching the students other recruitment strategies can't reach" / Coling Trotman,... [et al.] -- New opportunities for disadvantaged pupils : the Step-Up programme / Daimian O'Kane, Christ Finlay, Anne Mooney -- Progression into higher education via an access summer school / John Blicharski -- Quality information available to students prior to entry / Marke Davies, Anthony Cook -- University visit days / Helen Richardson -- "I'll be there for you" : the impact of Northumbria "Friends" on recruitment and retention / Peter Slee, Christ Watts, Martin Thomas -- Promoting student retention using support strategies prior to entry / Anne M. McKillop, Abbie McKenna, Anthony Cook -- Student mentoring prior to entry : getting accurate messages across / Dan Bennett -- Online pre-induction support / Becka Currant, Neil Currant -- Second chances for students : the Fresh Start project / Debbie Loveday -- Recruitment for retention : A way forward / Brian S. Rushton.

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