The digital difference : media technology and the theory of communication effects / W. Russell Neuman.
Material type:
Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HM1206 .N477 2016 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000342489 | |
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Main Library | HM1206 .N477 2016 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000342496 |
Includes bibliographical references and index.
"Although the shift from one-way to two-way mass communication - from broadcasting to social networking - represents a revolutionary restructuring, it does not necessarily mean the public is better informed, more culturally or politically polarized, or more engaged in public life. Practices, institutions, and norms are in mid-transition and potentially subject to our individual and collective choice. The book is designed to connect the best of recent scholarship with these pressing policy questions"--Provided by publisher.
The propaganda problem -- The prospect of precision -- The paradox of profusion -- Pondering polysemy -- Predisposed to polarization -- The politics of pluralism -- Public policy -- Praxis.
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