The digital difference : media technology and the theory of communication effects / W. Russell Neuman.

By: Neuman, W. Russell [author.]Material type: TextTextPublisher: Cambridge, Massachusetts : Harvard University Press, 2016Description: 369 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780674504936; 0674504933Subject(s): Information society | Information networks | Technology and civilization | Information technology -- Social aspects | Information technology -- Political aspects | Mass media -- Social aspects | Mass media -- Political aspects | Information networks | Information society | Information technology -- Political aspects | Information technology -- Social aspects | Mass media -- Political aspects | Mass media -- Social aspects | Technology and civilization | Informationsgesellschaft | Informationstechnik | Medienwirkungsforschung | Massenmedien | Digitalisierung | Kommunikation | 05.20 communication and society | 05.20 communication and societyDDC classification: 303.48/33 LOC classification: HM1206 | .N477 2016
Contents:
The propaganda problem -- The prospect of precision -- The paradox of profusion -- Pondering polysemy -- Predisposed to polarization -- The politics of pluralism -- Public policy -- Praxis.
Summary: "Although the shift from one-way to two-way mass communication - from broadcasting to social networking - represents a revolutionary restructuring, it does not necessarily mean the public is better informed, more culturally or politically polarized, or more engaged in public life. Practices, institutions, and norms are in mid-transition and potentially subject to our individual and collective choice. The book is designed to connect the best of recent scholarship with these pressing policy questions"--Provided by publisher.
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Item type Current library Call number Copy number Status Notes Date due Barcode
Books Books Female Library
HM1206 .N477 2016 (Browse shelf (Opens below)) 1 Available STACKS 51952000342489
Books Books Main Library
HM1206 .N477 2016 (Browse shelf (Opens below)) 1 Available STACKS 51952000342496

Includes bibliographical references and index.

"Although the shift from one-way to two-way mass communication - from broadcasting to social networking - represents a revolutionary restructuring, it does not necessarily mean the public is better informed, more culturally or politically polarized, or more engaged in public life. Practices, institutions, and norms are in mid-transition and potentially subject to our individual and collective choice. The book is designed to connect the best of recent scholarship with these pressing policy questions"--Provided by publisher.

The propaganda problem -- The prospect of precision -- The paradox of profusion -- Pondering polysemy -- Predisposed to polarization -- The politics of pluralism -- Public policy -- Praxis.

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