Marketing communications : offline and online integration, engagement and analytics / PR Smith and Ze Zook.
Material type:
TextPublisher: London ; Philadelphia : KoganPage, 2016Edition: Sixth editionDescription: xxii, 578 pages : color illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749473402; 0749473401Subject(s): Communication in marketing | Communication in marketing | Marknadskommunikation | Sociala medier | PR | Sponsring | Direktmarknadsföring | Big data | Kommunikations-Mix | Kommunikationsstrategie | MarketingDDC classification: 658.8/02 LOC classification: HF5415.123 | .S65 2016| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.123 .S65 2016 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000334439 | |
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Main Library | HF5415.123 .S65 2016 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000334446 |
Includes bibliographical references and index.
New marketing communications -- Branding -- Customer relationship management -- Buyer behaviour -- Communication theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- Inernational marketing communications -- The marketing communications plan -- The changing communications enviornment -- Selling, social selling, sales management and key account management -- Advertising -- Publicity and public relations -- Sponsorship -- Sales promotions, gaming and content marketing -- Direct mail (including e-mail) -- Exhibitions, conferences and events -- Merchandising and point of sale -- Packaging -- Owned media: websites and social media.
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