000			02030cam a2200373 a 4500
001			u5210
003			SA-PMU
005			20210418124839.0
008			080205s2009 njua b 001 0 eng
010			_a 2008005328
040			_aDLC _beng _cDLC _dBAKER _dYDXCP _dC#P _dBWX _dBTCTA _dUKM _dNLGGC _dU5D _dOCLCQ _dTVG
020			_a9780132285353 (hbk. : alk. paper)
020			_a0132285355 (hbk. : alk. paper)
020			_a9780138137458 (International ed. : pbk.)
020			_a0138137455 (International ed. : pbk.)
035			_a(OCoLC)192045602 _z(OCoLC)170957833 _z(OCoLC)233552143
043			_an-us---
050	0	0	_aGV716 _b.S42 2009
082	0	0	_a796.06/98 _222
100	1		_aShank, Matthew D.
245	1	0	_aSports marketing : _ba strategic perspective / _cMatthew D. Shank.
250			_a4th ed.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2009.
300			_axxiv, 453 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505	0		_aEmergence of sports marketing -- Contingency framework for strategic sports marketing -- Research tools for understanding sports consumers -- Understanding participants as consumers -- Understanding spectators as consumers -- Segmentation, targeting, and positioning -- Sports product concepts -- Managing sports products -- Promotion concepts -- Promotion mix elements -- Sponsorship programs -- Pricing concepts and strategies -- Implementing and controlling the strategic sports marketing process.
520	8		_aWritten from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice.
650		0	_aSports _zUnited States _xMarketing.
650		0	_aSports _xEconomic aspects _zUnited States.
856	4	1	_3Table of contents only _uhttp://catdir.loc.gov/catdir/toc/ecip0810/2008005328.html
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1
999			_c10002 _d10002