000			05220cam a2200685 i 4500
001			u13740
003			SA-PMU
005			20210418124855.0
008			130726s2014 enka b 001 0 eng
010			_a 2013028707
040			_aDLC _beng _erda _cDLC _dYDX _dOCLCO _dBTCTA _dUKMGB _dBDX _dYDXCP _dCHVBK _dUKDBK _dOCLCF _dCDX _dSOI _dOCLCQ
016	7		_a016482500 _2Uk
019			_a862437731 _a865576060
020			_a9780749470135 _q(pbk.)
020			_a0749470135 _q(pbk.)
020			_z9780749470142 _q(ebk)
035			_a(OCoLC)854541694 _z(OCoLC)862437731 _z(OCoLC)865576060
042			_apcc
050	0	0	_aHD58.7 _b.F572 2014
082	0	0	_a658.8/27 _223
084			_aBUS030000 _aBUS103000 _2bisacsh
100	1		_aFisher, John G.
245	1	0	_aStrategic brand engagement : _busing HR and marketing to connect your brand customers, channel partners and employees / _cJohn G. Fisher.
264		1	_aLondon ; _aPhiladelphia, PA : _bKogan Page, _c2014.
300			_avii, 219 pages : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
520			_a"In March 2011, trade organization Enterprise Engagement Alliance found that "employee engagement" has overtaken phrases such as staff incentives and employee motivation for the first time after investigating business terms used via Google Analytics. The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. But despite the connection between internal and external brand engagement, both areas remain firmly entrenched in the traditional silos of HR and marketing, wasting resources and even contradicting each other in the pursuit of a common goal. Strategic Brand Engagement breaks down the traditional silos between HR, internal communications and marketing, offering a new approach for developing brand and employee engagement. Combining the best of these disciplines to create a strategic framework, it provides advice on how to develop organizational values in line with corporate branding, align key HR responsibilities such as recruitment and performance with the overall brand, develop a consistent communications strategy and measuring the impact of these strategies."-- _cProvided by publisher.
520			_a"The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas remain firmly entrenched in the traditional silos of HR, internal communication and marketing, wasting resources and even contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Communication offers a new approach for developing brand and employee engagement in any organization. It presents a strategic framework showing how to develop organisational values in line with corporate branding, aligning key HR responsibilities such as recruitment and performance with the overall brand, developing a consistent communications strategy, and measuring the impact of these strategies"-- _cProvided by publisher.
504			_aIncludes bibliographical references (pages 211-213) and index.
505	0		_aWhat is strategic brand engagement? -- Why engagement matters -- What is a brand? -- Who are you and who do you want to be? -- Leading brand engagement -- Measuring strategic brand engagement -- Marketing brand engagement internally -- Ambassadorship and advocacy : taking the employer brand into the channel -- Engaging through experiences -- Engagement and social networking -- Rewards, recognition and respect -- Recruitment and the employer brand -- Dealing with disengagement -- The future of strategic brand engagement.
650		0	_aCorporate culture.
650		0	_aBranding (Marketing)
650		0	_aOrganizational behavior.
650		0	_aPersonnel management.
650		7	_aBUSINESS & ECONOMICS _xHuman Resources & Personnel Management. _2bisacsh
650		7	_aBUSINESS & ECONOMICS _xOrganizational Development. _2bisacsh
650		7	_aBranding (Marketing) _2fast _0(OCoLC)fst01743755
650		7	_aCorporate culture. _2fast _0(OCoLC)fst00879624
650		7	_aOrganizational behavior. _2fast _0(OCoLC)fst01047801
650		7	_aPersonnel management. _2fast _0(OCoLC)fst01058797
650		7	_aMarkenpolitik. _2gnd
650		7	_aMarkenartikel. _2gnd
650		7	_aStrategisches Management. _2gnd
938			_aBrodart _bBROD _n106862456
938			_aBaker and Taylor _bBTCP _nBK0013657097
938			_aCoutts Information Services _bCOUT _n25783686
938			_aDawson Books _bDAWN _nDAW26408298
938			_aYBP Library Services _bYANK _n10826771
029	1		_aAU@ _b000051783522
029	1		_aAU@ _b000053705095
029	1		_aCHBIS _b010314148
029	1		_aCHDSB _b006191487
029	1		_aCHVBK _b328122416
942			_cBOOK
994			_aZ0 _bSUPMU
948			_hNO HOLDINGS IN SUPMU - 42 OTHER HOLDINGS
596			_a1 2
999			_c10142 _d10142