| 000 | 01287cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | u5199 | ||
| 003 | SA-PMU | ||
| 005 | 20210418124856.0 | ||
| 008 | 080128s2008 enka b 001 0 eng | ||
| 010 | _a 2008003326 | ||
| 040 |
_aDLC _beng _cDLC _dYDX _dYDXCP _dBTCTA _dDEBBG _dOCL _dUKM _dCUD _dN5L _dOCLCQ |
||
| 020 | _a9780273706328 (pbk. : alk. paper) | ||
| 020 | _a0273706322 (pbk. : alk. paper) | ||
| 035 |
_a(OCoLC)191697388 _z(OCoLC)195664225 _z(OCoLC)233552445 |
||
| 050 | 0 | 0 |
_aHD69.B7 _bK449 2008 |
| 082 | 0 | 0 |
_a658.8/27 _222 |
| 100 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 245 | 1 | 0 |
_aStrategic brand management : _ba European perspective / _cKevin Lane Keller, Tony Aperia, Mats Georgson. |
| 260 |
_aHarlow, England ; _aNew York : _bPrentice Hall Financial Times, _c2008. |
||
| 300 |
_axxvi, 829 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 2 | _aLevi's Dockers : creating a sub-brand -- Intel Corporation : branding an ingredient -- The California Milk Processor Board : branding a commodity -- Nivea : managing a brand portfolio -- Nike : building a global brand. | |
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 700 | 1 | _aApéria, Tony. | |
| 700 | 1 | _aGeorgson, Mats. | |
| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
||
| 596 | _a1 2 | ||
| 999 |
_c10144 _d10144 |
||