000			03944cam a2200661 i 4500
001			u12463
003			SA-PMU
005			20210418124856.0
008			150727s2016 nyu b 001 0 eng
010			_a 2015019185
040			_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dYDXCP _dBDX _dOCLCF _dCDX _dLND _dCHVBK _dQGK _dOCLCO _dOCLCA _dOCLCQ
019			_a875520631
020			_a9781628924701 _q(paperback)
020			_a1628924705 _q(paperback)
020			_z9781628924954 _q(ePDF)
035			_a(OCoLC)875997269 _z(OCoLC)875520631
042			_apcc
050	0	0	_aHD53 _b.S757 2016
082	0	0	_a658.4/094 _223
084			_aDES000000 _2bisacsh
245	0	0	_aStrategic design thinking : _binnovation in products, services, experiences and beyond / _cedited by Natalie W. Nixon, Philadelphia University.
264		1	_aNew York : _bFairchild Books, An imprint of Bloomsbury Publishing Inc., _c2016.
300			_axix, 244 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
520			_a"Who can design? For too long, that question has highlighted the supposed division between right-brain dominant "creative types" and left-brain dominant "analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between. This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design"-- _cProvided by publisher.
504			_aIncludes bibliographical references and index.
505	8		_aPart I: The Why -- Chapter 1: Theoretical context for strategic design: an introduction to design thinking / by Alison Rieple -- Chapter 2: Relating semiotics, hyperreality and meaning to design / by Joseph H. Hancock II -- Chapter 3: Manifestations of design: brand, rhetoric and trends / by Valerie Jacobs and Michael Wintrob -- Part II: The How -- Chapter 4: Framing the problem: design research / by Steve B. Wilcox -- Chapter 5: Tools for strategic design / by Cindy Tripp -- Chapter 6: Models & frameworks: the impact of strategic design on how organizations innovate / by Michelle Miller -- Part III: The What -- Chapter 7: Transition design: system shifting / by Sarah B. Brooks -- Chapter 8: Service design in action / by Natalie Nixon -- Chapter 9: Value creation in business through design thinking / by Manoj Fenelon.
650		0	_aCreative ability in business.
650		0	_aCreative thinking.
650		0	_aDesign.
650		0	_aOrganizational change.
650		7	_aDESIGN _xGeneral. _2bisacsh
650		7	_aCreative ability in business. _2fast _0(OCoLC)fst00882438
650		7	_aCreative thinking. _2fast _0(OCoLC)fst00882470
650		7	_aDesign. _2fast _0(OCoLC)fst00891253
650		7	_aOrganizational change. _2fast _0(OCoLC)fst01047828
650		7	_aDesign Thinking _2gnd
650		7	_aInnovationsmanagement _2gnd
700	1		_aNixon, Natalie W.
938			_aBrodart _bBROD _n109070739
938			_aBaker and Taylor _bBTCP _nBK0014732681
938			_aCoutts Information Services _bCOUT _n27547495
938			_aYBP Library Services _bYANK _n11727869
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029	1		_aGBVCP _b832694630
942			_cBOOK
994			_aZ0 _bSUPMU
948			_hNO HOLDINGS IN SUPMU - 80 OTHER HOLDINGS
596			_a1
999			_c10147 _d10147