000 01341cam a22003374a 4500
001 u4078
003 SA-PMU
005 20210418124858.0
008 080716s2009 enka b 001 0 eng
010 _a 2008031521
040 _aDLC
_cDLC
_dBTCTA
_dBWK
_dBWKUK
_dCDX
_dYDXCP
_dDEBBG
_dEUM
020 _a9780273716389 (pbk. : alk. paper)
020 _a0273716387 (pbk. : alk. paper)
035 _a(OCoLC)234234208
050 0 0 _aHD30.28
_b.L92 2009
082 0 0 _a658.4/012
_222
100 1 _aLynch, Richard L.
245 1 0 _aStrategic management /
_cRichard Lynch.
250 _a5th ed.
260 _aHarlow, England ;
_aNew York :
_bPrentice Hall/Financial Times,
_c2009.
300 _axxx, 826 p. :
_bcol. ill. ;
_c27 cm.
500 _aRev. ed. of: Corporate strategy. 4th ed. 2006.
504 _aIncludes bibliographical references and indexes.
520 8 _aThis text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.
650 0 _aBusiness planning.
650 0 _aStrategic planning.
700 1 _aLynch, Richard L.
_tCorporate strategy.
942 _cBOOK
994 _aZ0
_bSUPMU
596 _a1 2
999 _c10161
_d10161