000			01642cam a2200385 a 4500
001			u5036
003			SA-PMU
005			20210418124900.0
008			071206s2009 mauab b 001 0 eng
010			_a 2007049708
040			_aDLC _beng _cDLC _dBAKER _dYDXCP _dC#P _dBWX _dBTCTA _dUKM _dZWZ _dCHVBK _dDEBBG _dOCL _dEUM _dOCL _dCHRRO
020			_a9780073381008 (alk. paper)
020			_a0073381004 (alk. paper)
020			_a9780071263351 (pbk.)
020			_a0071263357 (pbk.)
035			_a(OCoLC)183162481 _z(OCoLC)156810220 _z(OCoLC)718094422
050	0	0	_aHF5415.135 _b.C72 2009
082	0	0	_a658.8/02 _222
100	1		_aCravens, David W.
245	1	0	_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy.
250			_a9th ed.
260			_aBoston : _bMcGraw-Hill Irwin, _cc2009.
300			_axv, 784 p. : _bill., map ; _c27 cm.
504			_aIncludes bibliographical references and indexes.
520	8		_aThis text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy.
650		0	_aMarketing _xDecision making.
650		0	_aMarketing _xManagement.
650		0	_aMarketing _xManagement _vCase studies.
700	1		_aPiercy, Nigel.
856	4	2	_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html
856	4	1	_3Table of contents only _uhttp://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1 2
999			_c10177 _d10177