| 000 | 01396cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | u3111 | ||
| 003 | SA-PMU | ||
| 005 | 20210418124900.0 | ||
| 008 | 070813s2008 njua b 001 0 eng | ||
| 010 | _a 2007032487 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dC#P _dBWX _dUKM _dDEBBG _dAU@ _dSINLB _dEUM |
||
| 020 | _a9780131753723 (hardcover : alk. paper) | ||
| 020 | _a013175372X (hardcover : alk. paper) | ||
| 020 | _a9780132345545 (pbk.) | ||
| 020 | _a0132345544 (pbk.) | ||
| 035 |
_a(OCoLC)154685506 _z(OCoLC)212833670 _z(OCoLC)339190430 |
||
| 050 | 0 | 0 |
_aHF5415 _b.K6312 2008 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 |
_aAndreasen, Alan R., _d1934- |
|
| 245 | 1 | 0 |
_aStrategic marketing for nonprofit organizations / _cAlan R. Andreasen, Philip Kotler. |
| 250 | _a7th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _cc2008. |
||
| 300 |
_axxii, 504 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aReflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting. | ||
| 650 | 0 |
_aNonprofit organizations _xMarketing. |
|
| 700 | 1 | _aKotler, Philip. | |
| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
||
| 596 | _a1 2 | ||
| 999 |
_c10180 _d10180 |
||