000			03184cam a2200577 i 4500
001			u13326
003			SA-PMU
005			20210418124902.0
008			150629s2015 caua b 001 0 eng
010			_a 2015019518
040			_aDLC _beng _erda _cDLC _dBTCTA _dBDX _dYDXCP _dOCLCF _dGZT _dCDX _dGZN _dKSU _dZLM _dIGP _dOCLCQ _dSFR
019			_a933725330
020			_a9781440838385 _q(hardback)
020			_a1440838380 _q(hardback)
035			_a(OCoLC)895731423 _z(OCoLC)933725330
037			_bGreenwood Pub Group, C/O ABC Clio Po Box 1911, Santa Barbara, CA, USA, 93116 _nSAN 857-7099
042			_apcc
050	0	0	_aHF5415.1265 _b.S28 2015
082	0	0	_a658.8/72 _223
084			_aBUS043000 _aBUS002000 _aBUS090010 _2bisacsh
100	1		_aSaucet, Marcel.
245	1	0	_aStreet marketing : _bthe future of guerrilla marketing and buzz / _cMarcel Saucet.
264		1	_aSanta Barbara : _bPraeger, _c2015.
300			_axiii, 191 pages : _billustrations ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
520			_a"This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"-- _cProvided by publisher.
520			_a"This title identifies obstacles impeding conventional communications campaigns in today's world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign"-- _cProvided by publisher.
504			_aIncludes bibliographical references (pages 173-177) and index.
505	0		_aMarketing today. The crisis in conventional marketing -- Unconventional marketing -- The street today. Reimagining the street -- Where the street generates a modern culture -- The street and word-of-mouth -- Street marketing. An evolving practice -- Creating a street marketing campaign -- Generating buzz -- Evaluating risk -- New applications of street marketing. Customizing street marketing in unexpected ways -- Social causes and the street -- Conclusion: the outlook for street marketing.
650		0	_aInternet marketing.
650		0	_aTarget marketing.
650		0	_aConsumers' preferences.
650		0	_aRelationship marketing.
650		7	_aBUSINESS & ECONOMICS _xMarketing _xGeneral. _2bisacsh
650		7	_aBUSINESS & ECONOMICS _xAdvertising & Promotion. _2bisacsh
650		7	_aBUSINESS & ECONOMICS _xE-Commerce _xInternet Marketing. _2bisacsh
650		7	_aConsumers' preferences. _2fast _0(OCoLC)fst00876441
650		7	_aInternet marketing. _2fast _0(OCoLC)fst00977272
650		7	_aRelationship marketing. _2fast _0(OCoLC)fst01093590
650		7	_aTarget marketing. _2fast _0(OCoLC)fst01143138
938			_aBrodart _bBROD _n111651913
938			_aBaker and Taylor _bBTCP _nBK0016058659
938			_aCoutts Information Services _bCOUT _n30131377
938			_aYBP Library Services _bYANK _n12162784
942			_cBOOK
994			_aZ0 _bSUPMU
948			_hNO HOLDINGS IN SUPMU - 198 OTHER HOLDINGS
596			_a1
999			_c10205 _d10205