000			04250cam a2200517 i 4500
001			u13531
003			SA-PMU
005			20210418124909.0
008			161028s2017 nju b 001 0 eng
010			_a 2016033159
040			_aDLC _beng _erda _cDLC _dBTCTA _dYDXCP _dBDX _dTOH _dSINLB _dOCLCF _dLTSCA _dSOI _dOCLCO _dOCLCQ
019			_a946159986 _a965760215
020			_a9781119270317 _q(hardback)
020			_a1119270316 _q(hardback)
035			_a(OCoLC)948562947 _z(OCoLC)946159986 _z(OCoLC)965760215
042			_apcc
050	0	0	_aHF5429 _b.B6697 2017
082	0	0	_a658.8/700727 _223
084			_aBUS057000 _2bisacsh
100	1		_aBullard, Brittany, _eauthor.
245	1	0	_aStyle and statistics : _bthe art of retail analytics / _cBrittany Bullard.
264		1	_aHoboken : _bWiley, _c[2017]
300			_axi, 194 pages ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aWiley and SAS business series
504			_aIncludes bibliographical references and index.
520			_a"The power of retail analytics is important but being able to interpret it in a way that the end business user or average shopper who wants to learn more can actually interpret and understand can be a challenge. The book will include information on current industry trends as well as why analytics have become so important in the industry. This book focuses on applications of analytics within merchandise assortment management, pricing, marketing, and customer intelligence. Each chapter will include how analytics can help retailers solve business issues. The book will also include interviews from different retailers. The end of the book will emphasize the personal value of utilizing analytics. It will talk about how utilizing analytics can help individuals' own careers by increasing efficiencies and accuracies. Information on how to expand their current knowledge will be included as well"-- _cProvided by publisher.
500			_aMachine generated contents note: Introduction Chapter 1: Changing Face of Retail Chapter 2: Merchandise Financial Planning Statistical Forecasting Chapter 3: Assortment Management Understanding Your Customer Understanding Product Choice Counts Understanding Current Product Performance Predicting the Evolution of Trends How much to buy? What sizes do I need? Chapter 4: Fulfillment Allocation Order Fulfillment Chapter 5: Pricing Pricing Analytics Regular Price Promotional Pricing Markdown/Clearance Pricing Pricing Maturity & Organizational Structures Chapter 6: Marketing Data Marketing Campaign Lift Analysis Customer Lifetime Value Customer Segmentation The Internet of Things Path to Purchase Chapter 7: In-Store Experience Store Labor Forecasting Assortment Optimization The Internet of Things Chapter 8: Cyber-Security EMV/Chip Cards Chargebacks Data Governance Chapter 9: Customer Journey Chapter 10: How to Gain Personal Value from Analytics The Citizen Data Scientist Change Agent Finding the Right Fit Chapter 11: How to Gain Personal Value from Analytics The Citizen Data Scientist Change Agent Finding the Right Fit Additional Resources Glossary Retail Math References Index.
505	0		_aThe changing face of retail -- Merchandise financial planning -- Assortment management -- Fulfillment -- Pricing -- Marketing -- In-store experience -- Cybersecurity -- Customer journey -- Millie and Boomer : generations unified -- How to gain personal value from analytics.
650		0	_aRetail trade _xManagement.
650		0	_aRetail trade _xStatistical methods.
650		7	_aBUSINESS & ECONOMICS _xIndustries _xRetailing. _2bisacsh
650		7	_aRetail trade _xManagement. _2fast _0(OCoLC)fst01096113
650		7	_aRetail trade _xStatistical methods. _2fast _0(OCoLC)fst01096143
776	0	8	_iOnline version: _aBullard, Brittany. _tStyle & statistics. _dHoboken : Wiley, 2016 _z9781119271253 _w(DLC) 2016050436
830		0	_aWiley and SAS business series.
938			_aBrodart _bBROD _n116118857
938			_aBaker and Taylor _bBTCP _nBK0018790043
938			_aYBP Library Services _bYANK _n12931413
942			_cBOOK
994			_aZ0 _bSUPMU
948			_hNO HOLDINGS IN SUPMU - 43 OTHER HOLDINGS
596			_a1 2
999			_c10270 _d10270