000			02974cam a22003854a 4500
001			u3242
003			SA-PMU
005			20210418124951.0
008			000802s2001 nyu b 001 0 eng
010			_a 00061963
040			_aDLC _beng _cDLC _dUKM _dBAKER _dBTCTA _dYDXCP _dOCLCG _dIG# _dEXW _dOCLCQ
020			_a0471396826 (cloth : alk. paper)
020			_a9780471396826 (cloth : alk. paper)
035			_a(OCoLC)44732334
042			_apcc
050	0	0	_aHF5548.32 _b.D73 2001
082	0	0	_a658.8/4 _221
100	1		_aDrapkin, Michael.
245	1	0	_aThree clicks away : _badvice from the trenches of eCommerce / _cMichael Drapkin, Jon Lowry, Daniel Marovitz.
246	3		_a3 clicks away
260			_aNew York : _bJohn Wiley, _cc2001.
300			_axv, 238 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. 205-212) and index.
505	0	0	_tStrategy -- _tFormulating an Online Strategy -- _tGet a Strategy -- _tProcess Improvement -- _tElectrification -- _tNew Paradigms -- _tGenerate Value -- _tUnderstanding the Web Landscape -- _tA Brief History of the Internet -- _tContent Publishing -- _tShopping -- _tCommunities -- _tPortals -- _tB2B, B2C, B2--Who Cares?!? -- _tFinancial Services -- _tExchanges and Markets -- _tASPs -- _tISPs -- _tXXX on the WWW -- _tInternet-Enabled Mobile Devices and WAP -- _tAdvertising on the Web -- _tThe Banner Ad -- _tOther Types of Ads -- _tTracking -- _tBarter Advertising -- _tHow Web Media Are Bought -- _tOrganization -- _tStaffing -- _tClassic Culture Clashes -- _tRecruiting -- _tConsultants -- _tCompensation and Equity -- _tWeb Roles -- _tInformation Architecture, User Interface, and Usability -- _tProgramming and Development -- _tArchitecture -- _tOperations -- _tLegal -- _tQuality Assurance -- _tProducers and Project Managers -- _tSenior Management -- _tStarting a Start-Up -- _tWhy Start-Ups Succeed and Why They Fail -- _tChecklist for Web Success -- _tBusiness Planning and Funding -- _tLooking for Liquidity Events -- _tThe Nouveau Riche: How to Spend the Money Once You've Got It -- _tGrowing Your E-commerce Organization -- _tPandL Responsibility and Channel Conflict -- _tReporting Structures -- _tGrowing and Managing Your Business -- _tThe Virtual Office -- _tOutside Resources -- _tThe Evolution of e-commerce -- _tWeb Shops -- _tBoutiques -- _tThe Hungry Bears -- _tFull Integration -- _tIncubators -- _tCheap Site Generators -- _tOff the Beaten Track -- _tFree -- _tProject Management -- _tProject Organization -- _tBudget Estimation.
650		0	_aElectronic commerce _xManagement.
650		0	_aInternet.
700	1		_aLowy, Jon, _d1972-
700	1		_aMarovitz, Daniel, _d1972-
856	4	2	_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/bios/wiley043/00061963.html
856	4	2	_3Publisher description _uhttp://catdir.loc.gov/catdir/description/wiley035/00061963.html
856	4		_3Table of Contents _uhttp://catdir.loc.gov/catdir/toc/onix06/00061963.html
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1 2
999			_c10650 _d10650