000			01520cam a2200361 a 4500
001			u7800
003			SA-PMU
005			20210418124957.0
008			070831s2008 nyua b 001 0 eng
010			_a 2007035880
040			_aDLC _beng _cDLC _dBTCTA _dBAKER _dYDXCP _dC#P _dBWX _dVP@ _dQBX _dOCLCQ _dBDX _dOCLCF _dOCLCO
020			_a0071494898 (alk. paper)
020			_a9780071494892 (alk. paper)
035			_a(OCoLC)166390286
050	0	0	_aHF5415 _b.C588 2008
082	0	0	_a658.8 _222
100	1		_aCooper, Scott W.
245	1	0	_aTips and traps for marketing your business / _cScott Cooper, Fritz Grutzner, Birk Cooper.
246	1	4	_aTips & traps for marketing your business
260			_aNew York : _bMcGraw-Hill, _cc2008.
300			_avii, 213 p. : _bill. ; _c24 cm.
490	1		_aTips & traps
504			_aIncludes bibliographical references and index.
505	0		_aGathering information -- Defining the scope of your business -- Defining your brand -- Who is your target? -- What is your message? -- Measuring performance -- Advertising and promotion -- Traditional media -- Publicity -- Interactive marketing -- Creating the customer experience -- Managing customer relationships -- Innovation : your marketing engine.
650		0	_aMarketing.
700	1		_aGrutzner, Fritz.
700	1		_aCooper, Birk.
830		0	_aTips & traps series.
856	4	1	_3Table of contents only _uhttp://catdir.loc.gov/catdir/toc/ecip0726/2007035880.html
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a2
999			_c10699 _d10699