000			02820cam a2200385Mc 4500
001			u7805
003			SA-PMU
005			20210418125018.0
008			061116s2007 xxu 000 0 eng d
010			_a 2007004626
040			_aGBVCP _bger _erakwb _cGBVCP _dOCLCO
020			_a0071477187 (alk. paper)
020			_a0071498095 (of set)
020			_a9780071477185 (alk. paper)
020			_a9780071498098 (of set)
035			_a(OCoLC)836465498
044			_axxu _apo _axxk
082	0	0	_a658.8
090			_aHF5415.13 _b.G58 2008
100	1		_aGoldstein, Beth
245	1	4	_aThe ultimate small business marketing toolkit : _ball the tips, forms, and strategies you'll ever need ; includes CD-ROM with 50 customizable forms / _cBeth Goldstein
260	3		_aNew York [u.a.] _bMcGraw-Hill _c2007
263			_a0709
300			_aXII, 322 S. _bIll., graph. Darst. _e1 CD-ROM (12 cm)
504			_aIntroduction and overview -- Milestone one: How well do you know yourself and your customers? -- Are you ready? business vision & the entrepreneur -- Developing a customer profile -- Determining customer lifetime value -- Milestone two: Research on an entrepreneur's budget -- Turning data into knowledge -- Primary research: surveys get you to the source -- Improving the reliability of your data -- Milestone three: Looking outward then in -- Secondary research: what's happening in your world? -- Everybody's got options: competition, substitutes & inertia -- What are you really good at doing? -- Milestone four: seize the opportunities -- Identifying partnership strategies -- Breaking new ground -- Milestone five: pick your tools: the marketing mix -- Building a brand: perception is reality -- Marketing in action -- The power of the web -- Milestone six: Why entrepreneurs must know how to sell -- Personal selling skills -- Networking -- Elevator pitches -- Milestone seven: Relationship management -- The sales process: tips and strategies for success -- Managing your sales cycle -- Milestone eight: Turning your business vision into reality -- Laying a foundation: your marketing plan -- Passion as a strategy -- Conclusion: execute, execute, execute -- About the author
650		0	_aMarketing _xManagement.
650		0	_aSmall business marketing.
856	4	2	_yContributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy0708/2007004626-b.html _3Contributor biographical information
856	4	2	_uhttp://www.gbv.de/dms/hbz/toc/ht015287865.pdf _3Inhaltsverzeichnis
856	4	2	_yPublisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy0708/2007004626-d.html _3Publisher description
856	4	2	_yTable of contents only _uhttp://catdir.loc.gov/catdir/toc/ecip0710/2007004626.html _3Table of contents only
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a2
999			_c10892 _d10892