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001			u12479
003			SA-PMU
005			20210418125043.0
008			150521s2016 enk b 001 0 eng
010			_a 2015020465
040			_aDLC _beng _erda _cDLC _dYDX _dYDXCP _dBTCTA _dBDX _dOCLCF _dZLM _dCDX _dUBY _dNLE _dOCLCO _dCHVBK _dOCLCQ _dOCLCO _dS3O _dOCLCQ
015			_aGBB5H5382 _2bnb
019			_a908262515 _a939860077 _a959883824
020			_a9781474232906 _q(paperback)
020			_a1474232906 _q(paperback)
035			_a(OCoLC)910009754 _z(OCoLC)908262515 _z(OCoLC)939860077 _z(OCoLC)959883824
042			_apcc
050	0	0	_aNC997 _b.B44 2016
082	0	0	_a745.4072/1 _223
084			_aDES007000 _2bisacsh
100	1		_aNoble, Ian, _eauthor.
245	1	0	_aVisual research : _ban introduction to research methods in graphic design / _cIan Noble and Russell Bestley.
250			_aThird edition.
264		1	_aLondon ; _aNew York : _bFairchild Books, an imprint of Bloomsbury Publishing PIc, _c[2016]
300			_a226 pages ; _c27 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aRequired reading range. Course reader
504			_aIncludes bibliographical references (page 218) and index.
520			_a"Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design"-- _cProvided by publisher.
505	0		_aHow and why?; Research Methodologies; Process and Product; Design Commentators; Key Concepts: The Designer as Author; Case Study; Design exercises -- Design Literacy; Visual literacy in Design Practice; Key Concepts: Connotation and Denotation; Case Study; Design exercises -- Analysis and Proposition; Research and Design; Feedback and Evaluation; Language and Identities; Key Concepts, Rhetoric; Key Concepts, Structuralism and Semiotics; Case Study; Design exercises -- Visual Tools of Inquiry; Design-led research tools; Case Study; Design exercises -- Theory in Practice; Engaging with Visual Research; Graphic Authorship; Key Concepts, Post-structuralism; Key Concepts, Rubbish Theory; Case Study ; Design exercises -- Audience and Message; Receiving End; The Construction of Meaning; Two-way Communication; Key Concepts, Fitness Landscape; Case Study; Design exercises -- Process and Materials; Practical Considerations; Tactility and Usability; Key Concepts, Affordance; Case Study; Design exercises -- Synthesis; The Process of Synthesis; Key Concepts, Modernism and Postmodernism; Case Study; Design exercises.
650		0	_aGraphic arts _xResearch.
650		0	_aDesign _xResearch.
650		7	_aDESIGN _xGraphic Arts _xGeneral. _2bisacsh
650		7	_aDesign _xResearch. _2fast _0(OCoLC)fst00891290
650		7	_aGraphic arts _xResearch. _2fast _0(OCoLC)fst00946622
650		7	_aVisuelle Kommunikation _2gnd
650		7	_aGebrauchsgrafik _2gnd
700	1		_aNoble, Ian, _d1960-2013, _eauthor.
830		0	_aRequired reading range. _pCourse reader.
856	4	2	_3Cover image _uhttp://www.netread.com/jcusers2/bk1388/906/9781474232906/image/lgcover.9781474232906.jpg
938			_aBrodart _bBROD _n112738966
938			_aBaker and Taylor _bBTCP _nBK0017023764
938			_aCoutts Information Services _bCOUT _n31541093
938			_aYBP Library Services _bYANK _n12403593
029	1		_aAU@ _b000054827584
029	1		_aCHBIS _b010694164
029	1		_aCHVBK _b366519689
942			_cBOOK
994			_aZ0 _bSUPMU
948			_hNO HOLDINGS IN SUPMU - 81 OTHER HOLDINGS
596			_a2
999			_c11117 _d11117