000 01257cam a2200373 i 4500
001 19356519
003 SA-PMU
005 20221102084317.0
008 161028s2017 nju 001 0 eng
010 _a 2016036899
020 _a9781119341208 (cloth)
020 _z9781119341147 (epub)
020 _z9781119341062 (ePDF)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF5415 .K683 2017
082 0 0 _a658.8
_223
100 1 _aKotler, Philip,
_eauthor.
245 1 0 _aMarketing 4.0 :
_bmoving from traditional to digital /
_cPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan.
246 3 _aMarketing four point zero
264 1 _aHoboken, New Jersey :
_bWiley,
_c[2017]
300 _axix, 184 pages ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes index.
650 0 _aMarketing.
650 0 _aInternet marketing.
700 1 _aKartajaya, Hermawan,
_d1947-
_eauthor.
700 1 _aSetiawan, Iwan,
_eauthor.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBOOK
999 _c12608
_d12608