000			03215cam a2200433 i 4500
001			20825554
003			SA-PMU
005			20221107092755.0
008			190125s2019 maua b 001 0 eng c
010			_a 2018061523
020			_a9781633696877 _q(pbk.)
040			_aMH/DLC _beng _cMH _erda _dDLC
042			_apcc
050	0	0	_aHD58.87 .H375 2019
082	0	0	_a658.4/063 _223
245	0	0	_aHBR's 10 must reads on business model innovation.
246	3		_aHarvard Business Review's ten must reads on business model innovation
246	3	0	_aOn business model innovation
246	3	0	_aBusiness model innovation
264		1	_aBoston, Massachusetts : _bHarvard Business Review Press, _c[2019}.
300			_a163 pages : _billustrations ; _c21 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
490	1		_aHBR's 10 must reads series
504			_aIncludes bibliographical references and index.
505	0		_aWhy business models matter / by Joan Magretta -- Reinventing your business model / by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann -- When your business model is in trouble: an interview with Rita Gunther McGrath / by Sarah Cliffe -- Paths to business model innovation / by Karan Girotra and Serguei Netessine -- The transformative business model / by Stelios Kavadias, Kostas Ladas, and Christoph Loch -- Competing against free / by David J. Bryce, Jeffrey H. Dyer and Nile W. Hatch -- Why the lean start-up changes everything / by Steve Blank -- Finding the platform in your product / by Andrei Hagiu and Elizabeth J. Altman -- Pipelines, platforms, and the new rules of strategy / by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary -- When one business model isn't enough / by Ramon Casadesus-Masanell and Jorge Tarziján -- Reaching the rich world's poorest consumers / by Muhammad Yunus, Frédéric Dalsace, David Menascé, and Bénédicte Faivre-Tavignot.
520			_aYour company needs a winning business model to thrive--and it may soon need to reinvent that business model to survive. If you read nothing else on business model innovation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you set up a model for success and stay ahead of your competitors. This book will inspire you to: Build a new business in an established organization Give your traditional offerings a shot in the arm Understand how a business model differs from a strategy Establish digital business models around traditional products Adopt the practices of lean start-ups Reimagine your core business as a platform Counter threats by revolutionizing your business model-- _cProvided by publisher
650		0	_aReengineering (Management)
650		0	_aOrganizational change.
650		0	_aCreative ability in business.
650		0	_aOrganizational effectiveness.
650		0	_aBusiness planning.
650		0	_aStrategic planning.
830		0	_aHBR's 10 must reads (Series)
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBOOK
999			_c12645 _d12645