000 02855cam a2200421 i 4500
001 20512646
003 SA-PMU
005 20221109140647.0
008 180407s2018 enk b 001 0 eng c
010 _a 2017060243
020 _a9781138658547
_q(hardback :
_qalk. paper)
020 _a9781138658554
_q(paperback :
_qalk. paper)
040 _aLBSOR/DLC
_beng
_cLBSOR
_erda
_dDLC
042 _apcc
050 0 0 _aHD9980.5 .S58 2018
082 0 0 _a910.68/5
_223
100 1 _aSmit, Bert,
_eauthor.
245 1 0 _aSustainable customer experience design :
_bco-creating experiences in events, tourism and hospitality /
_cBert Smit and Frans Melissen.
264 1 _aLondon ;
_aNew York :
_bRoutledge, Taylor & Francis Group,
_c2018.
300 _axii, 286 pages ;
_c26 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _a"Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development. The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. What's more, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach. Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of events, tourism and hospitality management, but also related fields"--
_cProvided by publisher.
650 0 _aService industries
_xCustomer services.
650 0 _aSpecial events industry
_xCustomer services.
650 0 _aTourism
_xCustomer services.
650 0 _aHospitality industry
_xCustomer services.
650 0 _aCustomer relations.
650 0 _aConsumer satisfaction.
650 0 _aSustainable development.
700 1 _aMelissen, Frans,
_eauthor.
776 0 8 _iOnline version:
_aSmit, Bert, author.
_tSustainable customer experience design
_dAbingdon, Oxon ; New York, NY : Routledge, 2018
_z9781315620749
_w(DLC) 2018031401
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBOOK
999 _c12672
_d12672