000 01526cam a2200373 i 4500
001 21380439
003 SA-PMU
005 20221205093139.0
008 200109s2020 maua b 001 0 eng
010 _a 2020000394
020 _a9780262539401
_q(paperback)
040 _aDLC
_beng
_erda
_cDLC
_dDLC
042 _apcc
050 0 0 _aHN28 .H28 2020
082 0 0 _a361.1
_223
100 1 _aHallsworth, Michael,
_eauthor.
245 1 0 _aBehavioral insights /
_cMichael Hallsworth and Elspeth Kirkman.
264 1 _aCambridge, Massachusetts :
_bThe MIT Press,
_c[2020]
300 _axi, 227 pages :
_billustrations ;
_c18 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 0 _aThe MIT press essential knowledge series
504 _aIncludes bibliographical references (pages 203-220) and index.
520 _a"An authoritative guide for general readers in both public policy and business to help them understand exactly what behavioral insights are, why they matter, and where they may go next"--
_cProvided by publisher.
650 0 _aPolitical planning
_xPsychological aspects.
650 0 _aSocial planning
_xPsychological aspects.
650 0 _aPolicy sciences
_xPsychological aspects.
650 0 _aPsychology, Industrial.
700 1 _aKirkman, Elspeth,
_eauthor.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBOOK
999 _c12739
_d12739