000 02499cam a2200361 i 4500
001 23884434
005 20260310125558.0
008 241004s2025 nyu b 001 0 eng
010 _a 2024030599
020 _a9781032730967
_q(hardback)
020 _a9781032730936
_q(paperback)
020 _z9781003426653
_q(ebook)
035 _a23884434
040 _aDLC
_beng
_erda
_cDLC
_dDLC
042 _apcc
050 0 0 _aHD59 .P7845 2025
082 0 0 _a659.2
_223/eng/20241004
245 0 0 _aPublic relations and strategic communication in 2050 :
_btrends shaping the future of the profession /
_cedited by Alexander V. Laskin and Karen Freberg.
264 1 _aNew York ;
_aLondon :
_bRoutledge, Taylor & Francis Group,
_c2025.
300 _axvi, 263 pages ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _a"Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future. The book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology. This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication"--
_cProvided by publisher.
650 0 _aPublic relations.
700 1 _aLaskin, Alexander V.,
_eeditor.
700 1 _aFreberg, Karen June,
_eeditor.
776 0 8 _iOnline version:
_tPublic relations and strategic communication in 2050
_dNew York, NY : Routledge, Taylor & Francis Group, 2025
_z9781003426653
_w(DLC) 2024030600
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBOOK
999 _c12936
_d12936