000			01651cam a22003618i 4500
001			21679812
005			20260310132243.0
008			200819s2021 enk b 001 0 eng
010			_a 2020037224
020			_a9780367338756 _q(hardcover)
035			_a21679812
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHF5415.1255 .L35 2021
082	0	0	_a658.8/27 _223
100	1		_aLalaounis, Sotiris T., _d1980- _eauthor.
245	1	0	_aStrategic brand management and development : _bcreating and marketing successful brands / _cSotiris T. Lalaounis.
263			_a2012
264		1	_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2021.
300			_apages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory"-- _cProvided by publisher.
650		0	_aBranding (Marketing)
650		0	_aBrand name products _xManagement.
650		0	_aProduct management.
776	0	8	_iOnline version: _aLalaounis, Sotiris T., 1980- _tStrategic brand management and development _dAbingdon, Oxon ; New York, NY : Routledge, 2021. _z9780429322556 _w(DLC) 2020037225
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBOOK
999			_c12940 _d12940