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001			23942345
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007			t|
008			241206s2024 enka b 001 0 eng
010			_a 2024365702
020			_a9781032724577
025			_aI-E-2024365702
037			_bLibrary of Congress -- New Delhi Overseas Office
040			_aDLC _beng _erda _cDLC _dDLC _dDLC-MRC _dDLC
042			_alcode _apcc
043			_aa-ii--- _0http://id.loc.gov/vocabulary/geographicAreas/a-ii
050	0	0	_aHF5826.5 .R38 2024
100	1		_aRathore, Basant _eauthor _4aut _4http://id.loc.gov/vocabulary/relators/aut _0http://id.loc.gov/authorities/names/n2025036805 _1http://id.loc.gov/rwo/agents/n2025036805
245	1	0	_aStrategic media planning and buying : _bintegration of traditional and digital media / _cBasant Rathore.
250			_aFirst South Asia edition.
264		1	_aAbingdon, Oxon : _bRoutledge, Taylor & Francis Group, _c2024.
264		2	_aNew Delhi, India : b Exclusive distributors, Atlantic Publishers & Distributors
300			_axx, 420 pages _billustrations (black and white) _c24 cm
336			_atext _btxt _2rdacontent _0http://id.loc.gov/vocabulary/contentTypes/txt
337			_aunmediated _bn _2rdamedia _0http://id.loc.gov/vocabulary/mediaTypes/n
338			_avolume _bnc _2rdacarrier _0http://id.loc.gov/vocabulary/carriers/nc
340			_0http://id.loc.gov/vocabulary/millus/ill
340			_gblack and white _0http://id.loc.gov/vocabulary/mcolor/blw
504			_aIncludes bibliographical references and index.
530			_aAlso available as an e-book.
650		0	_aAdvertising media planning _zIndia
650		0	_aPurchasing _zIndia
758			_1http://id.loc.gov/resources/instances/23942345
758			_4http://id.loc.gov/ontologies/bibframe/instanceOf _1http://id.loc.gov/resources/works/23942345
884			_aDLC bibframe2marc v3.1-dev _g20251209 _qDLC _uhttps://github.com/lcnetdev/bibframe2marc/tree/v3.1-dev
906			_a7 _bpar _corigode _d3 _encip _f20 _gy-gencatlg
942			_2lcc _cBOOK
999			_c12946 _d12946