| 000 | 01080cam a22003015i 4500 | ||
|---|---|---|---|
| 001 | 17591038 | ||
| 005 | 20260608124346.0 | ||
| 008 | 130115s2012 si a b 001 0 eng | ||
| 010 | _a 2012406816 | ||
| 020 |
_a9781292425191 _qpbk. |
||
| 035 | _a17591038 | ||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 | _aHD9980 .W567 2023 |
| 100 | 1 | _aWirtz, Jochen. | |
| 245 | 1 | 0 |
_aEssentials of services marketing / _cJochen Wirtz (Author) |
| 250 | _a4th edition. | ||
| 264 | 1 |
_aSingapore ; _aNew York : _bPearson Education South Asia Pte Ltd., _c2023. |
|
| 300 |
_a680 pages : _billustrations ; _c28 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 906 |
_a0 _bibc _corigres _d3 _encip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK |
||
| 999 |
_c13087 _d13087 |
||