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|---|---|---|---|
| 001 | u12259 | ||
| 003 | SA-PMU | ||
| 005 | 20210418123042.0 | ||
| 008 | 150316t20152015enka e 001 0 eng | ||
| 040 |
_aAU@ _beng _erda _cAU@ _dOCLCO _dCLE _dILC _dOQX _dOCLCF _dYDXCP _dIGA _dPHCSB |
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| 019 | _a967918441 | ||
| 020 | _a9781118962718 (pbk.) | ||
| 020 | _a1118962710 (pbk.) | ||
| 035 |
_a(OCoLC)905951813 _z(OCoLC)967918441 |
||
| 050 | 4 |
_aHF5415.1 _b.K365 2015 |
|
| 082 | 0 | 4 |
_a658.022 _223 |
| 100 | 1 |
_aKennedy, Anna, _eauthor. |
|
| 245 | 1 | 0 |
_aBusiness development for dummies / _cby Anna Kennedy. |
| 264 | 1 |
_aChichester, West Sussex _bJohn Wiley and Sons, _c2015. |
|
| 264 | 4 | _c©2015. | |
| 300 |
_axiv, 402 pages : _billustrations ; _c24 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 336 |
_astill image _bsti _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 490 | 1 | _aFor dummies | |
| 500 | _aIncludes index. | ||
| 520 | _aBusiness Development For Dummies provides a model for business development that is specially designed for small-medium-sized B2B or B2C professional service firms. It maps business development to the customer lifecycle, ensuring your business is focused on growth through effective customer management. It covers strategy, marketing, sales, client management and partnerships/alliances in depth, helping you develop robust business development practices that can be used every day. It's a must-read for any business looking to grow and develop. In short, this is your tool to maximise your business growth. | ||
| 505 | 0 | _aIntroduction -- Getting started with business development -- Planning for business development -- Making the most of marketing -- Seeing what sales can do for you -- Managing your customers for business success -- Making influential friends: partnerships -- The part of tens. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aSmall business _xGrowth. |
|
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 | _aIndustrial marketing. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS / Development / Business Development. _2bisacsh |
|
| 650 | 7 |
_aIndustrial marketing. _2fast _0(OCoLC)fst00971345 |
|
| 650 | 7 |
_aMarketing. _2fast _0(OCoLC)fst01010167 |
|
| 650 | 7 |
_aSmall business _xGrowth. _2fast _0(OCoLC)fst01121290 |
|
| 650 | 7 |
_aStrategic planning. _2fast _0(OCoLC)fst01134371 |
|
| 830 | 0 | _a--For dummies. | |
| 938 |
_aYBP Library Services _bYANK _n12013800 |
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_aAU@ _b000056421111 |
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| 942 | _cBOOK | ||
| 994 |
_aZ0 _bSUPMU |
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| 948 | _hNO HOLDINGS IN SUPMU - 148 OTHER HOLDINGS | ||
| 596 | _a1 2 | ||
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