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| 008 | 141205s2014 nyu ob 001 0 eng d | ||
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| 020 | _a9781349481880 | ||
| 020 | _a1349481882 | ||
| 020 | _z9781137387738 | ||
| 020 | _z1137387734 | ||
| 024 | 7 |
_a10.1057/9781137385338 _2doi |
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| 035 |
_a(OCoLC)897509667 _z(OCoLC)902921637 _z(OCoLC)905379569 _z(OCoLC)908061793 _z(OCoLC)964877217 _z(OCoLC)980984628 _z(OCoLC)1005768234 |
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| 037 |
_a714722 _bPalgrave Macmillan _nhttp://www.palgraveconnect.com |
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_aHF5718 _b.R34 2014 |
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_aBUS _x082000 _2bisacsh |
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_a658.4/5 _223 |
| 100 | 1 |
_aRagas, Matthew W., _d1977- _eauthor. |
|
| 245 | 1 | 0 |
_aBusiness essentials for strategic communicators : _bcreating shared value for the organization and its stakeholders / _cby Matthew W. Ragas and Ron Culp. |
| 264 | 1 |
_aNew York City : _bPalgrave Macmillan, _c2014. |
|
| 300 | _a211 Pages | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 588 | 0 | _aPrint version record. | |
| 520 | _aThe rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential "Business 101" knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more all with an eye on how this knowledge helps them do their jobs better as communication professionals. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aForeword / Gary Sheffer -- Preface -- Acknowledgements -- List of tables and figures -- Introduction to business essentials for communicators -- Why knowledge of "business 101" matters -- Foundational business knowledge for communicators -- Economics and economic indicators -- Finance and the stock market -- Accounting and financial statements -- The law and corporate disclosure -- Intangible assets and non-financial information -- Focal areas at the intersection of business and communication -- Corporate governance -- Corporate social responsibility -- Corporate reputation -- Demonstrating and improving the business value of communication -- Communication measurement and evaluation -- References -- Glossary -- Index -- About the authors. | |
| 650 | 0 | _aBusiness communication. | |
| 650 | 0 | _aCorporate culture. | |
| 650 | 0 | _aPublic relations. | |
| 650 | 0 | _aFinance. | |
| 650 | 0 | _aEconomics. | |
| 650 | 0 | _aCommunications. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS _xIndustrial Management. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xManagement. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xManagement Science. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS _xOrganizational Behavior. _2bisacsh |
|
| 650 | 7 |
_aBusiness communication. _2fast _0(OCoLC)fst00842419 |
|
| 650 | 7 |
_aCommunication. _2fast _0(OCoLC)fst00869952 |
|
| 650 | 7 |
_aCorporate culture. _2fast _0(OCoLC)fst00879624 |
|
| 650 | 7 |
_aEconomics. _2fast _0(OCoLC)fst00902116 |
|
| 650 | 7 |
_aFinance. _2fast _0(OCoLC)fst00924349 |
|
| 650 | 7 |
_aPublic relations. _2fast _0(OCoLC)fst01082892 |
|
| 655 | 4 | _aElectronic books. | |
| 700 | 1 |
_aCulp, Ron, _d1947- _eauthor. |
|
| 776 | 0 | 8 |
_iPrint version: _aRagas, Matthew W., 1977- _tBusiness essentials for strategic communicators _z9781137387738 _w(DLC) 2014024432 _w(OCoLC)884961671 |
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