000 01356cam a2200313 a 4500
001 u4427
003 SA-PMU
005 20210418123047.0
008 031007s2004 enka b 001 0 eng
040 _aUKM
_beng
_cUKM
_dBAKER
_dYDXCP
_dOCLCG
_dDEBBG
_dUKTCC
_dU2C
020 _a0273682687 (pbk.)
020 _a9780273682684 (pbk.)
035 _a(OCoLC)58832836
_z(OCoLC)53388889
042 _aukblsr
050 4 _aGV713
_b.B87 2004
082 0 4 _a796.069
_222
245 0 4 _aThe business of sport management /
_cedited by John Beech and Simon Chadwick.
260 _aHarlow :
_bPearson Education,
_c2004.
300 _axxix, 496 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
520 0 _aThis book looks at the distinctive context of sports organisations in both theoretical and practical terms. It examines sports management theories and practice within functional areas such as finance, human resource management and marketing. It also considers important contemporary issues such as risk management, the media, sponsorship, merchandising, and management information systems in sport.
650 0 _aSports administration.
650 0 _aPhysical education and training
_xAdministration.
700 1 _aBeech, John.
700 1 _aChadwick, Simon,
_d1964-
942 _cBOOK
994 _aZ0
_bSUPMU
596 _a1 2
999 _c1362
_d1362