000			03605cam a2200385 a 4500
001			u6403
003			SA-PMU
005			20210418123214.0
008			060911s2007 caua b 001 0 eng
010			_a 2006029888
040			_aDLC _cDLC _dBAKER _dC#P _dBTCTA _dYDXCP _dUKM _dCZL _dIXA _dOKN _dHEBIS _dDEBSZ _dUKMGB _dTUU _dDEBBG _dTULIB _dOCLCO
020			_a1412937531 (cloth : alk. paper)
020			_a9781412937535 (cloth : alk. paper)
020			_a141293754X (pbk. : alk. paper)
020			_a9781412937542 (pbk. : alk. paper)
020			_a9781412992251
020			_a1412992257
035			_a(OCoLC)71322238 _z(OCoLC)144525090 _z(OCoLC)144525091 _z(OCoLC)779890366
050	0	0	_aHM538 _b.S84 2007
082	0	0	_a301.028 _222
100	1		_aSue, Valerie M.
245	1	0	_aConducting online surveys / _cValerie M. Sue, Lois A. Ritter.
260			_aLos Angeles : _bSage Publications, _cc2007.
300			_axii, 194 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references (p. 185-187) and index.
505	0		_aList of tables & figures -- Preface -- Acknowledgments -- Introduction -- What is a survey? -- Why is a book specific to online survey research needed? -- When should an online survey be used? -- Online survey studies -- Summary -- Planning the online survey -- E-mail surveys -- Internet/Intranet (Web page) surveys -- What to consider when buying survey software and selecting a Web survey host -- Survey objectives -- Survey timelines -- Survey research ethics -- Summary -- Sampling -- Populations and samples -- Sampling techniques for Internet surveys -- Sources of error in online surveys -- Summary -- Writing survey questions -- General considerations -- Validity of measurement -- Respondent-centered threats to validity -- Question format and wording -- Level of measurement -- Demographic questions -- Pretesting -- Summary -- Designing and developing the survey instrument -- Questionnaire design -- Making your survey accessible to everyone -- Ensuring that participants respond only once -- Summary -- Conducting the survey -- Methods of recruitment -- Increasing the response rate -- Thank-you notes -- Summary -- Processing and analyzing the survey data -- Planning for data analysis -- Tracking the surveys -- Creating a codebook for e-mail surveys -- Data cleaning -- Data transformation -- Descriptive statistics -- Inferential statistics -- Summary -- Reporting the survey results -- Preliminary considerations -- Format of a survey report -- Oral presentations -- Poster session presentations -- Visual aids -- Matching survey results to type of display -- Distributing results using a Web-based survey development tool -- Summary -- Concluding comments -- Opportunities and challenges in online survey research -- Benefits of online surveys -- The future of online survey research -- Appendix A: Resource guide -- Appendix B: Probability sampling review for closed populations -- Appendix C: Basic demographic questionnaire -- Appendix D: Sample e-mail invitation -- Appendix E: Sample snail mail invitation -- Appendix F: Review of basic summary statistics -- Appendix G: Sample of SurveyMonkey's basic results report -- Glossary -- References -- Index -- About the authors.
650		0	_aSocial surveys _xMethodology.
650		0	_aInternet surveys.
700	1		_aRitter, Lois A.
856	4	1	_3Table of contents only _uhttp://catdir.loc.gov/catdir/toc/ecip0620/2006029888.html
856	4	2	_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy0730/2006029888-d.html
942			_cBOOK
994			_aZ0 _bSUPMU
596			_a1 2
999			_c2034 _d2034