000 02355cam a22003374a 4500
001 u4458
003 SA-PMU
005 20210418123222.0
008 090811s2010 enkab b 001 0 eng
010 _a 2009033199
040 _aDLC
_beng
_cDLC
_dBWKUK
_dCDX
_dUKM
_dGBVCP
_dDEBBG
_dBTCTA
_dOCL
_dSNK
_dCHRRO
020 _a9780273717263 (pbk. : alk. paper)
020 _a027371726X (pbk. : alk. paper)
035 _a(OCoLC)430523022
_z(OCoLC)502033284
_z(OCoLC)540015827
_z(OCoLC)717227842
043 _ae------
050 0 0 _aHF5415.33.E85
_bS65 2010
082 0 0 _a658.8/342094
_222
245 0 0 _aConsumer behaviour :
_ba European perspective /
_cMichael Solomon ... [et al.].
246 3 _aConsumer behavior
250 _a4th ed.
260 _aHarlow, England ;
_aNew York :
_bPrentice Hall/Financial Times,
_c2010.
300 _axxvii, 700 p. :
_bcol. ill., maps ;
_c27 cm.
504 _aIncludes bibliographical references and indexes.
505 0 _aAn introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers.
520 1 _a"Now in its fourth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling European consumers. This fourth edition offers a cutting edge overview of the consumer behaviour literature and a substantial restructuring of the book's chapters." "This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on Masters courses in marketing."--BOOK JACKET.
650 0 _aConsumer behavior
_zEurope.
700 1 _aSolomon, Michael R.
942 _cBOOK
994 _aZ0
_bSUPMU
596 _a1 2
999 _c2108
_d2108