000			02888cam a2200457Ia 4500
001			u13565
003			SA-PMU
005			20210418123224.0
008			140908s2015 enka 000 0 eng d
040			_aUKMGB _beng _cUKMGB _dOCLCO _dOCLCF _dCDX _dUAB _dYDXCP _dCLE _dVP@ _dNZAUC _dOCLCQ
015			_aGBB4D7856 _2bnb
016	7		_a016965340 _2Uk
020			_a9781907794872 _q(pbk.)
020			_a1907794875 _q(pbk.)
035			_a(OCoLC)897884196
050		4	_aHF5415.1265 _b.M33 2015
082	0	4	_a658.872 _223
100	1		_aMasters, Mark, _eauthor.
245	1	4	_aThe content revolution : _bcommunicate what you stand for by telling a better story / _cMark Masters.
264		1	_aLondon : _bLID, _c[2015]
300			_a198 pages : _billustrations ; _c22 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
505	0		_aPrelude: a story to set the scene -- Adapting to a new world -- The traits we need for positioning ourselves as a credible resource -- The rise of the human -- Presenting your voice to others -- The ability to create, pick and grow -- Building your media company -- Tools to reap the rewards -- Serving others.
520			_aMarketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition, is the answer to longevity? The old marketing way is dead, where we were encouraged to spend more on advertising and to be seen. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses are the stories that we tell. This isn't a book based on old theories, creating marketing plans, Maslow's Hierarchy Of Needs and looking at the '4 Ps.' It's all about a new way of thinking - one based on the content - that is more emotional and becoming more useful to others (and solving their problems) to create profitable action. Featuring exclusive interviews from leading content marketing pioneers from around the globe such as Joe Pulizzi, Chris Brogan, Ann Handley, Robert Rose and Jay Baer, this book introduces a brand new marketing vocabulary.
650		0	_aInternet marketing.
650		0	_aInternet marketing _vCase studies.
650		0	_aMarketing _xTechnological innovations.
650		0	_aMarketing _xTechnological innovations _vCase studies.
650		7	_aInternet marketing. _2fast _0(OCoLC)fst00977272
650		7	_aMarketing _xTechnological innovations. _2fast _0(OCoLC)fst01010260
655		7	_aCase studies. _2fast _0(OCoLC)fst01423765
938			_aCoutts Information Services _bCOUT _n28790999
938			_aYBP Library Services _bYANK _n12021201
029	1		_aNZ1 _b16143563
942			_cBOOK
994			_aZ0 _bSUPMU
948			_hNO HOLDINGS IN SUPMU - 18 OTHER HOLDINGS
596			_a1 2
999			_c2135 _d2135